A pouched product for oral use

ABSTRACT

Described is a pouched product for oral use that includes a liquid permeable cover material and a portion sized amount of a filling material including a water insoluble particulate material, the filling material being enclosed by the liquid permeable cover material. The water insoluble particulate material contains less than 0.5% of particles passing through a sieve having a mesh size of 250 μm, the filling material includes one or more water soluble components.

TECHNICAL FIELD

The present disclosure relates to a pouched product for oral use comprising a liquid permeable cover material and a portion sized amount of a filling material comprising a water insoluble particulate material, the filling material being enclosed by the liquid permeable cover material.

BACKGROUND

An oral pouched product as disclosed herein, is intended for use in the oral cavity, such as by buccal placement e.g., by placing the pouched product between the upper or lower gum and the lip or cheek. A pouched smokeless tobacco product may also be referred to as a portion-packed smokeless tobacco product for oral use. The pouched product is normally sized and configured to fit comfortably and discreetly in a user's mouth between the upper or lower gum and the lip or cheek.

Traditionally, oral pouched products are used in the oral cavity of a consumer to provide a user with the benefits of an active substance such as nicotine, caffeine, and/or different flavors. A common type of nicotine containing oral pouched products is oral smokeless tobacco products. Such products generally comprise water, salt, pH adjuster(s) and additional components such as flavors and humectants. Commonly, these products are called snuff.

Oral pouched nicotine containing products comprising no tobacco, or only a small amount of tobacco, are now becoming increasingly popular among consumers due to inter alia their appealing appearance, freshness and taste. Moreover, this kind of product allows a user to enjoy nicotine without being exposed to tobacco. The tobacco free or almost tobacco free oral pouched products are usually flavored compositions comprising a filling material which may e.g., comprise particles of microcrystalline cellulose or fiber material derived from plants other than tobacco.

Further types of oral pouched products are those which only deliver a flavor into the oral cavity and those which are designed for delivering active substances other than nicotine.

The tobacco free oral pouched products are generally relatively dry products, with a pre-use moisture content below 35% by weight of the filling material and often below 20% by weight of the filling material. Oral pouched products having even lower moisture content, in the order of 4-10% by weight of the filling material are also known in the art.

Oral pouched products are typically used by a consumer by placing the pouch between the upper or lower gum and the lip and retaining it there for a limited period of time. The product is configured to fit comfortably and discreetly in the user's mouth. The pouch material holds the filling material in place allowing saliva to pass into the filling material and allowing flavors and active substances such as nicotine to diffuse from the filling material into the consumer's mouth.

It has been found that oral pouched products having a filling material made up mainly of a powdery or particulate material may be perceived by users as giving a disagreeably dry and gritty mouth feeling especially in an initial phase of use of such products.

An objective with the disclosure herein is to offer an oral pouched product containing a filling material having improved properties, in particular regarding initial mouthfeel and user satisfaction.

SUMMARY

The above object may be achieved with an oral pouched product according to claim 1. Variations of the disclosure are set out in the dependent claims and in the following description.

The pouched product for oral use as disclosed herein comprises a liquid permeable cover material and a filling material comprising one or more water soluble components and a water insoluble particulate material, the water insoluble particulate material being constituted by water insoluble particles, the filling material being enclosed by the liquid permeable cover material. The particles of the water insoluble particulate material have an average particle size within the range of from 0.3 mm to 3.0 mm and the water insoluble particulate material contains less than 0.5% of particles passing through a sieve having a mesh size of 250 μm. The filling material comprises one or more water soluble components. The liquid permeable outer cover material is a nonwoven material having a basis weight in the range of from 10 g/m² to 28 g/m², the filling material being free from tobacco material or the filling material comprising tobacco material in an amount within the range of from 0.05 wt % to 10 wt % based on the total weight of the filling material.

A mesh size of 250 μm corresponds to a particle size in the order of a small to medium-sized grain of sand. Such particles are extremely unpleasant if they escape out through the cover material into the oral cavity of a user as they give rise to a gritty and dry mouthfeel which may linger for a long time after the product has been placed in the oral cavity, especially if the particles are non-soluble particles.

Small particles and fines in a filling material may also cause problems with dusting during manufacturing of oral pouched products, as they may impair seal formation and may cause clogging of machine parts. It is also desirable to minimize the amount of dust from a health and hygiene perspective of the manufacturing process.

The filling material in the oral pouched products as disclosed herein may have a pre-use moisture content as determined by the method disclosed herein of from 1% by weight of the filling material to 35% by weight of the filling material. The filling material in the oral pouched products as disclosed herein may have a pre-use moisture content as determined by the method disclosed herein of from 1% by weight of the filling material to 30% by weight of the filling material, such as from 1% by weight of the filling material to 25% by weight of the filling material, such as from 1% by weight of the filling material to 20% by weight of the filling material, such as from 1% by weight of the filling material to 15% by weight of the filling material, such as from 1% by weight of the filling material to 7% by weight of the filling material, such as from 5% by weight of the filling material to 30% by weight of the filling material, such as from 5% by weight of the filling material to 25% by weight of the filling material, such as from 5% by weight of the filling material to 20% by weight of the filling material, such as from 5% by weight of the filling material to 15% by weight of the filling material, such as from 10% by weight of the filling material to 20% by weight of the filling material, such as from 10% by weight of the filling material to 15% by weight of the filling material.

A filling material in an oral pouched product as disclosed herein and having a relatively low pre-use moisture content is perceived by users to be fresh and agreeable to handle when taking it out of a user container and tucking it in, e.g. between the upper or lower lip and the gum of the user.

It may be preferred that the moisture content of the filling material in the oral pouched products as disclosed herein is less than 20% by weight.

The water insoluble particulate material in the filling material may comprise or consist of water insoluble particles. The water insoluble particles may be particles of microcrystalline cellulose, water insoluble starch, silica, or a mixture thereof.

The water insoluble particles may be relatively dense, non-porous particles having a particle density in the range of from 0.8 g/cm³ to 1.7 g/cm³, such as from 1.0 g/cm³ to 1.5 g/cm³, such as from 1.1 g/cm³ to 1.4 g/cm³.

The water insoluble particles may constitute 75% by dry weight to 99% by dry weight of the filling material, such as 85% by dry weight to 98% by dry weight of the filling material or 95% by dry weight to 98% by dry weight of the filling material. The water insoluble particles may constitute 85% by dry weight to 99% by dry weight of the filling material.

The particles of the water insoluble particulate material in the filling material are preferably relatively large particles and may have an average particle size within the range of from mm to 3.0 such as from 0.4 mm to 3.0 mm, such as from 0.5 mm to 2.5 mm, such as from 0.6 mm to 2.5 mm, such as from 0.7 mm to 2 mm, such as from 0.8 mm to 1.5 mm, such as from 0.85 mm to 1.2 mm.

The particles of the water insoluble particulate material in the filling material may be of generally the same size, with a narrow particle size distribution profile.

The liquid permeable outer cover material of the oral pouched products as disclosed herein may have an air permeability of from 4,500 l/m²/s to 10,000 l/m²/s, when measured according to the test method WSP070.1.R3(12) specified by EDANA, i.e., the European Disposables and Nonwovens Association. The air permeability is associated with the porosity of the packaging material and hence also associated with its tendency to leak filling material. A cover material having an air permeability of more than 4,500 l/m²/s is referred to herein as having a high air permeability.

The liquid permeable outer cover material may have a relatively low basis weight in the range of from 10 g/m² to 28 g/m², such as in the range of from 15 g/m² to 25 g/m². A low basis weight cover material having a high air permeability constitutes a minimal barrier to saliva transport into and out of the filling material in the oral pouched product. Such cover materials have also been found to offer sensory benefits, in particular when combined with particles having a relatively large particle size, as disclosed herein. Larger particles which are relatively freely movable inside the cover, and which may be felt through a cover material may contribute to the particulate filling material in the oral pouched product being perceived as having a pleasantly fluid quality.

The particles of the water insoluble particulate material in the filling material of the oral pouched products as disclosed herein may have a relatively large particle size in the range of from 0.3 mm to 3 mm, preferably from 0.4 to 3.0 mm, preferably from 0.5 mm to 3.0 mm, more preferred from 0.6 mm to 3.0 mm, and most preferred from 0.7 mm to 3 mm, in combination with a liquid permeable cover material having a relatively high porosity in the range of from 4,500 l/m²/s to 10,000 l/m²/s, when measured according to the EDANA test method WSP070.1.R3(12).

Highly permeable cover materials may be preferred as they allow saliva to readily pass into and out of the filling material and may contribute to a high release rate for active components, flavours, sweeteners etc. from the filling material enclosed by the cover material. A drawback with highly porous cover material may be that there is a risk that also non-soluble substrate materials such as water insoluble particles and powder as well as fibres in the filling material may escape through pores in the cover material and into the oral cavity of a user of the oral pouched product. By selecting large particles in combination with highly porous cover materials, the risk of escaping particles may be considerably reduced or even eliminated.

The liquid permeable cover material of the oral pouched product may be a nonwoven material, such as a nonwoven material comprising staple fibres of regenerated cellulose. The staple fibres may be viscose staple fibres and the nonwoven material may further comprise a binder, such as a binder which is used for chemical bonding.

The particles of the water insoluble particulate material in the filling material are preferably spherical or generally spherical particles having a sphericity within the range of from 0.7 to 1.0, such as from 0.8 to 1.0 and a diameter of from 0.3 mm to 3 mm, such as from 0.4 mm to 3 mm, such as from 0.7 mm to 3 mm.

Sphericity and particle size may be determined with the aid of a QicPic image analysis instrument from 2012, Sympatec GmbH, ID No. 290-D, with Rodos/L dispersion line ID NO 214D and Vibri/L sample feeding ID NO 273, or equivalent equipment. A well dispersed particle flow is led through the image plane of the instrument. If the particles are small, a high number of particles per image frame may be captured, such as in the order of 50,000 to 100,000 particles per image frame. For larger particles, such as particles having a particle size from 300 μm to 3000 μm, the number of particles per image frame may be substantially less and may be in the order of from 300 to 2000 particles per image frame.

The filling material of the oral pouched product as disclosed herein may comprise nicotine.

The nicotine may be added to the water insoluble particulate material of the filling material in the form of a nicotine compound. The nicotine compound may be a nicotine base and/or may be selected from the group consisting of nicotine hydrochloride, nicotine dihydrochloride, nicotine monotartrate, nicotine bitartrate, nicotine bitartrate dihydrate, nicotine sulphate, nicotine zinc chloride monohydrate and nicotine salicylate, nicotine benzoate, nicotine polacrilex and any combination thereof.

The filling material of the oral pouched product as disclosed herein is a tobacco free filling material or a filling material having a low tobacco content, the filling material comprising tobacco material in an amount within the range of from 0.05 wt % to 10 wt %, such as from 0.2 wt % to 1 wt %, based on the total weight of said filling material. In such case the tobacco material may be a nicotine source. The tobacco material may be the only nicotine source or may be a nicotine source in addition to one or more of the nicotine compounds disclosed herein. The water insoluble particulate material in the filling material as disclosed herein is preferably constituted by tobacco free particles, such as tobacco free particles of microcrystalline cellulose, water insoluble starch, silica, or a mixture of two or more different types of tobacco free particles. A tobacco free filling material or tobacco free particles may contain trace amounts of tobacco, below 0.05 wt %.

The filling material of the oral pouched product as disclosed herein may comprise an additive selected from the group consisting of a flavouring agent, a sweetener, a humectant, and any mixture thereof.

The additive may comprise or consists of a flavouring agent, such as a flavour oil, such as a hydrophobic flavour oil, such as a synthetic flavour, such as a nature-identical flavour.

The filling material of the oral pouched product as disclosed herein may be free from tobacco material. A tobacco free filling material may contain material derived from other plant sources such as coffee, tea, herbs, etc., and/or any suitable flavouring agent, sweetener, etc., as known in the art.

The one or more water soluble components and other additives are preferably applied to the water insoluble particles of the water insoluble particulate material in the filling material after the water insoluble particles have been formed. The one or more water soluble components and other additives may be added as a liquid/aqueous mixture to the water insoluble particles. All added components may be comprised in the same mixture. Alternatively, different components may be added in different application steps, e.g., a flavorant may be added in a separate step from an active agent such as nicotine. By applying the one or more water soluble components and other additives to pre-formed water insoluble particles, a major part of the additives will remain on or at the surface of the water insoluble particles and will not penetrate into the interior of the water insoluble particles, such that all or substantially all additives are present on or at the surface of the water insoluble particles in the filling material. The water insoluble particles are preferably homogeneous hydrophilic particles, such as particles of one or more of microcrystalline cellulose, water insoluble starch and silica. It may further be preferred that the water insoluble particles are constituted by mono-component particles of one or more of microcrystalline cellulose, water insoluble starch and silica.

In the pouched product disclosed herein, at least one of the one or more water soluble components may be present on an outer surface of at least some of the particles of the water insoluble particulate material in the filling material, such as on 20% to 100% of the particles, or on 50% to 100% of the particles, or on 80% to 100% of the particles.

In the pouched product disclosed herein, at least one of the one or more water soluble components may be present in interstices between the particles of the water insoluble particulate material in the filling material.

At least one of the one or more water soluble components may be present both on an outer surface of at least some of the particles in the filling material and in interstices between the particles in the filling material.

The filling material of the oral pouched product as disclosed herein may comprise more than one type of particles. Thereby, the water insoluble particles of the water insoluble particulate material constitute a first type of particles and a second type of particles may differ from the first type of particles in one or more properties such as size, shape, or composition. The second type of particles may be water insoluble particles or fully or partially water soluble particles.

Definitions

The terms “oral” and “oral use” refer to a use of a product in contact with mucous membranes in the oral cavity of a human being, such as buccal placement of the product in the oral cavity. The products for oral use as disclosed herein are intended to be placed in their entirety in the oral cavity and are not intended to be swallowed.

As used herein the terms “pouched product for oral use” or “oral pouched product” refer to a portion of a smokeless composition containing saliva extractables and being packed in a saliva-permeable pouch material.

A “particle” as used herein is a three-dimensional piece of material having a maximum dimension of less than 5 mm and an aspect ratio of from 0.3 to 1. The “aspect ratio”, A_(R), as used herein, is calculated as the width, w, of the particle divided by the length l, of the particle where the length is determined as the largest dimension of the particle and the width is determined as the largest dimension orthogonal to the length: A_(R)=w/l. A particle having an aspect ratio of 1 may e.g., be a perfect sphere or cube. The particles which are useful as the water insoluble particulate material in the filling material of the oral pouched products disclosed herein may have a regular shape such as a spherical shape, a cubic shape, a cylindrical shape, etc., or may have an irregular shape with regular or near-regular shapes being generally preferred. The particles may have generally smooth outer surfaces or may have small aberrations in the outer surfaces.

A “water insoluble particle” as referred to herein is a particle which does not dissolve when subjected to saliva in the oral cavity of a user and which retains or substantially retains its shape when incorporated in a pouched product for oral use. The water insolubility also means that the particle size of the water insoluble particles as referred to herein does not diminish or at least does not diminish by more than 1% during use of an oral pouched product incorporating the water insoluble particles. The shape and the size of the water insoluble particles may remain substantially unaffected during use. However, a certain amount of swelling of the water insoluble particles may be permitted or even desired. The swelling should preferably be less than 30% of the pre-use volume of the water insoluble particles and more preferably less than 20% of the pre-use volume of the water insoluble particles.

As used herein, the term “moisture content” refers to the percent by weight, wt %, of oven volatile substances, such as water and other oven volatiles (e.g., propylene glycol) which is present in a component material, a composition or a product and is determined according to the Loss-On-Drying (LOD) method disclosed herein.

The “thy weight” of a material, a composition, or a product is calculated by detracting the amount of moisture from the total weight of the material, composition or product, the moisture content being determined by the Loss-On-Drying (LOD) method as disclosed herein.

As used herein, the term “water content” refers to the percent by weight, wt %, of water in a component material, a composition, or a product. The water content may be determined by using a standardized method for water analysis, such as Karl Fischer titration or gas chromatography, GC.

The term “additional component” refers to any component except water, which is present in addition to the particles of the water insoluble particulate material in the filling material as disclosed herein, such as salts (e.g. sodium chloride, potassium chloride, magnesium chloride, calcium chloride and any combinations thereof), pH adjusters (e.g. sodium hydroxide, potassium hydroxide, potassium carbonate, sodium carbonate or sodium bicarbonate), flavouring agents, sweeteners, colorants, humectants (e.g. propylene glycol or glycerol), antioxidants, preservatives (e.g. potassium sorbate), binders, tobacco and non-tobacco plant material. The water-soluble component or water-soluble components which are part of the filling material in the oral pouched products as disclosed herein constitute one or more additional components.

The terms “flavour” or “flavouring agent” are used herein for substances used to influence the aroma and/or taste of the oral pouched product. The flavours may be any food-grade natural or synthetic flavour as known in the art and may include without limitation, essential oils, single flavour compounds, compounded flavourings, and extracts.

By “tobacco” or “tobacco material” is meant any part, e.g., leaves, stems, stalks, and flowers, of any member of the genus Nicotiana.

By a “cover material” as used herein is implied any suitable saliva permeable packaging material as known in the art. The cover material may also be referred to as “pouch material” and may be a nonwoven material, a material made by conventional textile production methods such as weaving or knitting or may be an apertured plastic film or netting. A nonwoven material suitable for use as cover material may be a nonwoven material comprising staple fibres, such as staple fibres of regenerated cellulose e.g., viscose rayon staple fibres and a binder, such as a polyacrylate binder. Such nonwoven materials are commonly produced by carding the staple fibres to form a fibrous web, followed by consolidating the carded fibrous web by means of the binder. Alternatively, the nonwoven material may comprise fibres which are formed into a nonwoven web by spunbonding, hydroentangling, meltblowing, etc. The fibres used in such processes are generally thermoplastic fibres which are thermally bonded to form a coherent nonwoven web. The covering material may optionally comprise additional components such as flavouring agents and/or colorants.

A common way of making a pouched product having a generally rectangular pillow-like shape, is either to provide the cover material as a seamless endless tube or to form a flat web of cover material into an endless tube which is provided with a continuous seal in the longitudinal direction of the endless tube. The endless tube is subsequently intermittently sealed in the transverse direction of the endless tube while filling the endless tube with filling material into pockets which are created between the transverse seals. Individual pouched products are severed from the filled and sealed tube of cover material and are usually packed in user containers. Sealing of the cover material may be made with any suitable method or combination of methods, such as by means of adhesive, heat sealing, ultrasonic welding, needling, etc. Heat sealing and ultrasonic welding require the cover material to contain at least a functional amount of thermoplastic material, such as thermoplastic fibres or thermoplastic binders.

Pouched products for oral use are normally sized and configured to fit comfortably and discreetly in a user's mouth between the upper or lower gum and the lip. In general, pouched products for oral use have a generally rectangular shape. Some typical shapes (length×width) of commercially available pouched products for oral use are, for instance, mm×20 mm, 34/35 mm×14 mm, 33/34 mm×18 mm, 27/28 mm×14 mm, 34 mm×10 mm and 38×14 mm. Typical pouched products for oral use may have a maximum length within the range of from 25 mm to 40 mm along the longitudinal direction of the product and a maximum width within the range of from 5 mm to 20 mm along the transverse direction of the product. The pre-use thickness of the pouched product is normally within the range of from 2 mm to 8 mm. The total weight of commercially available pouched products for oral use is typically within the range from about 0.3 g to about 3.5 g, such as from about 0.5 g to 1.7 g, per pouched product. The volume of a portion of filling material in a pouch may be in the range of from 0.5 cm³ to 1.5 cm³, depending on the size of the pouch.

A “user container” typically contains in the range of 10-30 pouched products, such as in the range of 20-25 pouched products. The pouched products may be placed randomly in the user container or in a pattern, for instance as described in WO 2012/069505 A1. The user container as disclosed herein is a consumer package having a shape and a size adapted for conveniently carrying the consumer package in a pocket or in a handbag and may be used for packaging any known type of pouched product for oral use. The user container may include a disposal compartment for storage of used oral pouched products. The disposal compartment is separated from the compartment in the container where the fresh oral pouched products are stored until use.

EXAMPLES AND DESCRIPTION OF TEST METHODS

Method for Determining Moisture Content, Loss on Drying, LOD

The moisture content as referred to herein may be determined by using a method based on literature references Federal Register/vol. 74, no. 4/712-719/Wednesday, Jan. 7, 2009/Notices “Total moisture determination” and AOAC (Association of Official Analytical Chemics), Official Methods of Analysis 966.02: “Moisture in Tobacco” (1990), Fifth Edition, K. Helrich (ed). In this method, the moisture content is determined gravimetrically by taking 2.5±0.25 g sample and weighing the sample at ambient conditions, herein defined as being at a temperature of 22° C. and a relative humidity of 60%, before evaporation of moisture and after completion of dehydration. Mettler Toledo's Moisture Analyzer HB43, a balance with halogen heating technology, is used (instead of an oven and a balance as in the mentioned literature references) in the experiments described herein. The sample is heated to 105° C. (instead of 99.5±0.5° C. as in the mentioned literature references). The measurement is stopped when the weight change is less than 1 mg during a 90 second time frame. The moisture content as weight percent of the sample is then calculated automatically by the Moisture Analyzer HB43.

Comparative Example

Sample 1—A filling material constituted by approximately 78% by weight of particles of microcrystalline cellulose having an average particle size of 945 μm, a particle density of 1.3 g/cm³ and a bulk density of 0.78 g/cm³, and approximately 9% by weight of additional components based on the total weight of the filling material. The moisture content in the filling material was 13% of the total weight of the filling material.

Reference 1—Shiro Sweet Mint supplied by AG Snus.

Reference 2—YOYO Havana Mojito Slim supplied by Nordic Noir Holding.

Preparation of Reference Samples:

Oral pouched products of Reference 1 and Reference 2 were cut up and a sufficient amount of each filling material was gathered for performing the test.

Test Procedure:

The tests were performed on a Retsch/AS 200 control vibrating sieve with a mesh size of 250 μm. 10 g of filling material from each of Sample 1, Reference 1 and Reference 2 was used for the test. Each sample was placed on the sieve and vibrated for 1 minute with an amplitude of 1 mm.

The weight of the upper fraction and the lower fraction was measured for each sample and the measured values are shown in Table 1.

The moisture content of each of Sample 1, Reference 1 and Reference 2 was measured according to the LOD method and the measured values are shown in Table 2.

TABLE 1 Weight of Weight of Control = Result material >250 μm material <250 μm 10 g Sample 1 9.92 0.01 9.93 Reference 1 8.19 1.73 9.92 Reference 2 5.34 4.38 9.72

TABLE 2 Filling material Moisture content LOD (%) Sample 1 13.0 Reference 1 23.2 Reference 2 25.2

From Table 1 and Table 2, it can be seen that both reference samples Reference 1 and Reference 2 had a considerably greater proportion of smaller particles or dust than the filling material of Sample 1, despite the fact that both references had a moisture content which was almost double that of Sample 1.

The discrepancy between the initially loaded amount of 10 g of filling material and the sum of the upper and lower fractions of the samples may be explained by a small amount of particles sticking to the sieve and by evaporation of volatiles. The loss of material is approximately the same for Sample 1 and Reference 1 and slightly greater for Reference 2, containing a large amount of small particles. 

1. A pouched product for oral use comprising a liquid permeable cover material and a filling material comprising one or more water soluble components and a water insoluble particulate material, the water insoluble particulate material being constituted by water insoluble particles, the filling material being enclosed by the liquid permeable cover material, characterized in that the particles of the water insoluble particulate material have an average particle size within the range of from 0.3 mm to 3.0 mm, the water insoluble particulate material contains less than 0.5% of particles passing through a sieve having a mesh size of 250 μm, the filling material comprises one or more water soluble components and the liquid permeable outer cover material is a nonwoven material having a basis weight in the range of from 10 g/m² to 28 g/m², the filling material being free from tobacco material or the filling material comprising tobacco material in an amount within the range of from 0.05 wt % to 10 wt % based on the total weight of the filling material.
 2. A pouched product according to claim 1, wherein the filling material has a pre-use moisture content of from 1% by weight of the filling material to 35% by weight of the filling material.
 3. A pouched product according to claim 1, wherein the water insoluble particulate material comprises water insoluble particles of microcrystalline cellulose, water insoluble starch, silica, or a mixture thereof.
 4. A pouched product according to claim 3, wherein the water insoluble particles constitute 75% by dry weight to 99% by dry weight of the filling material.
 5. A pouched product according to claim 3, wherein the water insoluble particles have a particle density in the range of from 0.8 g/cm³ to 1.7 g/cm³.
 6. A pouched product according to claim 1, wherein the particles of the water insoluble particulate material have an average particle size within the range of from 0.4 mm to 2.0 mm.
 7. A pouched product according to claim 1, wherein the liquid permeable outer cover material has an air permeability of from 4,500 l/m²/s to 10,000 l/m²/s, when measured according to the EDANA test method WSP070.1.R3(12).
 8. A pouched product according to claim 1, wherein the particles of the water insoluble particulate material have an average particle size in the range of from 0.3 mm to 3 mm in combination with a liquid permeable cover material having a porosity in the range of from 4,500 l/m²/s to 10,000 l/m²/s, when measured according to the EDANA test method WSP070.1.R3(12).
 9. A pouched product according to claim 1, wherein the liquid permeable cover material is a nonwoven material.
 10. A snuff product according to claim 1, wherein the particles of the water insoluble particulate material have a sphericity within the range of from 0.7 to 1.0, and a diameter of from 0.3 mm to 3 mm.
 11. A pouched product according to claim 1, wherein the filling material comprises nicotine, the nicotine being added in the filling material in the form of a nicotine compound.
 12. A pouched product according to claim 1, wherein the filling material comprises an additive selected from the group consisting of a flavouring agent, a sweetener, a humectant, and any mixture thereof.
 13. A pouched product according to claim 12, wherein the additive comprises a flavouring agent.
 14. A pouched product according to claim 1, wherein at least one of the one or more water soluble components is present on an outer surface of at least some of the particles of the water insoluble particulate material.
 15. A pouched product according to claim 1, wherein at least one of the one or more water soluble components is present in interstices between the particles of the water insoluble particulate material. 